The Brand Protector
Jeff Jacobs
Borrowing Like You Source, Responsibly
How the environmental and social responsibility of your business has consequences.
UnScripted
Kirby Hasseman, Bill Petrie
PPAI Expo 2020 Recap
Thoughts on how Expo might evolve, the role of professional development at the show, the banned Nike shoe, the price of success, Promo Person of the Week, & more!
The PromoEffect
Dana Zezzo
Glacier Ridge Vet Clinic
Promotional products industry thought leader Dana Zezzo surprises a local vet clinic and showcases the power of promo!
Product Feature
Sherry L. Baranek
Road Trip! Travel Accessories Vital for Work Trips or R&R
Make travel a pleasure with these accessories.
Delivering Marketing Joy
Kirby Hasseman
Las Vegas Stars from PPAI Expo
Why trade shows bring value.
Pursuit of Purpose
Paul Kiewiet
What is Your Brand Positioning?
What sets you apart from your competition.
Promo Ponderings
Steve Woodburn
Five Reasons Why Gen Z & Millennial’s are Different
How to connect with the youngest generation entering the workforce.
Industry Insider
Jeff Franklin, Stephen McFadden, Meg Erber, Bill Petrie
Supply Chain
The ins and outs of Supply Chain Management.
Petrie's Perspective
Bill Petrie
Thoughts from the Red-Eye
The terms that defined a week in Las Vegas
UnScripted
Kirby Hasseman, Bill Petrie
UnScripted at PPAI Expo in Las Vegas
Plane seat preferences, airline adult beverages, award show gift bags, the PromoPerson of the Week, and so much more!
From Good to Great
Danette Gossett
Are You Stopping Short of the Sale?
These extra follow through tips will really impress your customer!
Product Feature
Lisa Schofield
Tradeshow Outlook for 2020: Booming!
Top 10 Custom Logo Tradeshow Giveaways
Delivering Marketing Joy
Kirby Hasseman
Dawn Olds from Halo
Why services is so important!
The Burn
Roger Burnett, CAS
2019 Best Year Ever
Here's to 2020.
Industry Insider
Jeff Franklin, Stephen McFadden, Meg Erber, Bill Petrie
Goalsetting
The keys to great goalsetting.
The Brand Protector
Jeff Jacobs
2020 Thoughts - Circular and Social
Random musings for show season...
UnScripted
Kirby Hasseman, Bill Petrie
Coca-Cola Has a New Subscription Service with New Flavors
unScripted goes video, Dale Denham's Online 18, gender-specific mentors, preparing for PPAI Expo, the PromoPerson of the Week, and so much more!
Product Feature
Sherry L. Baranek
Be Well! Safe, Sustainable, Wellness Products Driving Market
How wellness products keep growing.
Promo Biz Coach
Rosalie Marcus
Top Trends to Boost Your Promo Sales in 2020
Opportunities in the new year to increase your sales.
Online 18
Dale Denham
The 2019 Online 18
A list of the most socially influential people in the promotional products industry.
Delivering Marketing Joy
Kirby Hasseman
Jeff Fenster from Everbowl
How to use your "problems" to find inspiration.
Success with Swag(ger)
Sam Kabert
Releasing Expectations of Goal Setting
Shift your focus to yourself in 2020.
Banking on Harvey
Harvey Mackler
Measuring Marketing Expenses (ROI)
Determining what you need to measure and how.
Industry Insider
Jeff Franklin, Stephen McFadden, Meg Erber, Bill Petrie
Mergers & Acquisitions
The wide effects of industry mergers and acquisitions.
Petrie's Perspective
Bill Petrie
Introspective Candor - 2019 Edition
To become the best version of myself, this annual reflection is a critical building block to the person I continually aspire to be.